Junior Rowing News have partnered with Australian equipment provider and innovator Project B, the new flagship enterprise between BAT Logic and Bont Rowing.
Project B provides products and knowledge which help people to achieve their goals and reach their full potential while reducing the risk of injury. Beginning with a full range of rowing shoes that have already found global success in their first few months since launch, the new partnership aims to bring the rowing world a range of advancements in equipment.
Countless Olympians, world championship winners, colleges and schools have used BAT Logic products to enable them to produce their best in rowing for the last 9 years. The other half of Project B, Bont Cycling, are known for their technical innovations in cycling shoes, having been successful at World, Olympic and Professional levels of that sport but have an absolute focus on rowing – their CEO has been a passionate rower for over 35 years who is also involved with coaching at various levels. Project B are keen to push the boundaries for all rowers. Injury prevention and marginal gains are important subjects in the context of junior rowing, and JRN are excited to bring the expertise of Project B to the circuit. Project B stands for innovation, athletes, performance and quality.
Emily Watkins, editor of Junior Rowing News, said: “We’re delighted to partner with a company who place the well-being of athletes at the core of their philosophy. Project B produce quality products to help rowers achieve their goals, whether that be as an international athlete or a junior rower, and they’re a fantastic addition to our growing portfolio of worldwide partners.
Dr. Ed Wittich, BAT Logic and Project B Performance Director, commented: “We are creating products for rowers by rowers – it’s an approach that really looks at the athlete as a priority – that puts us ahead in all levels of the sport. Junior rowing is a huge focus of ours, these athletes are the future of the sport.”
Founded in 2013, Junior Rowing News are the UK’s leading website and content provider on junior rowing. The platform has expanded to incorporate a number of writers and to comprehensively cover the whole of the junior rowing circuit. Now in its 5th year, Junior Rowing News is widely regarded as one of the most influential rowing websites in the UK.
The partnership with Project B is the fourth of its kind for Junior Rowing News in what has been an exciting year for the website. Following impressive growth statistics and another stellar year in terms of coverage, the website will now be looking to further improve both the quality and quantity of work in the lead-up to the Schools’ Head and Junior Oarsport Sculling Head in March.
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