Rowing may have a certain charm but, let’s face it, it’s not screaming out as being accessible. Meanwhile, running clubs have exploded in popularity because they feel accessible and open to anyone. So, what can rowing learn from run clubs?
Unintimidating
Running clubs are simple and open. You don’t have to be an elite athlete to join and there’s no pressure – just show up and run at the back. Rowing, on the other hand, still has a certain image that can scare newcomers off: there’s plenty of jargon, split times, and often a feeling that if you don’t already know what you’re doing, you don’t belong.
But what if rowing clubs made it easier to get started? Imagine beginner-friendly sessions with low expectations or “just-for-fun” rows where people can get on the water, relax, and connect with others.
The social side
One of the reasons running clubs are so popular is the social aspect. It’s not just about running; it’s about the post-run coffee, the chat while warming up, and the monthly pub night. These little rituals make running feel like a social activity instead of a solo workout.
Rowing should embrace this approach, making use of regular “community rows” where people can come together, row for fun, and maybe grab a coffee afterward.
Progress over perfection
Running clubs are great at welcoming people at any level and celebrating small wins, like finishing a first 5k or hitting a personal best. Rowing, on the other hand, can sometimes feel like an endless pursuit of technical perfection.
But a focus on small, personal milestones over high performances could change this, making people feel more included and valued.
Low cost and high accessibility
Most running clubs are low-cost or even free, making them easy to join. While running costs are higher for rowing clubs, there is still scope to incorporate new schemes to help make the sport more acessible.
Offering a few low-commitment, affordable trial sessions could make rowing feel like a sport anyone can try without needing a big financial commitment or feeling locked into a membership.
By keeping it simple and affordable, rowing clubs could bring in people who might never have thought of trying the sport before.
Rowing has an identity problem. But taking inspiration from friendly, community-led run clubs could help rowing improve its image with a focus on fun, fitness, and connection.
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