Olympic Rowing 2024 | The Storytellers of Rowing – How Commentators Shape our Sport

Cover image: World Rowing

Alongside the Indy 500 and the 24 hours of Le Mans, the Monaco Grand Prix is the crowning jewel in the motorsport triple. Steeped in a quasi-mythical history, the streets of the Principality have witnessed the greatest drivers and most advanced cars of all time compete at the highest level of human and technological performance.

In 2024, however, the race was easily the least exciting F1 event of the year: the top ten finished in the same order they started, with only four overtakes further down the field.

Yet, as the cars rounded the final turns, millions of fans across the globe were treated to one of the most incredible commentary runs in the sport’s history. As Charles Leclerc secured victory at his home race, Alex Jacques’ monologue made the hairs of even the most casual viewer stand on end.

Why? Story is king. Whether in F1, football, rowing or any other sport, the story we’re told defines our experience of not only the race but our entire perception of the sport.

Speaking to Camilla Hadland-Horrocks – commentator for World Rowing, Henley Royal Regatta and many others – the need for a compelling narrative is clear.

“It’s about bringing that story to life. Whether that be an interesting background about the crew, which means they’re struggling in the face of adversity, or it’s the cherry on top of a great season,

“The other thing is you can tell when a commentator is genuinely excited about a race – it comes across really well.”

That’s easy enough when the racing is good: fine margins, historic clashes and the odd intervention from the umpire can make for thrilling spectacles – but what about a boring race?

“Being prepared is the number one rule,” says Camilla. “I like to note everything down about not only the athletes but also the club, the coaches, and where they train – anything that you can reach out to and rely upon if you’ve exhausted the usual research.”

When it comes to World Rowing events – such as the World Cups or Olympic Games – the research is typically more straightforward. Athletes heading to Paris all have storied histories inscribed not only in anecdotes but also in World Rowing data sheets, hence why those on the airwaves at international events can seemingly pull data out of thin air for even the most obscure crew.

“I also like to go around the boat park and speak to athletes and their families. It can add that extra dimension that you don’t find online.”

Commentators, in their role as storytellers, are a bridge between the ‘event’ and the viewers at home. Working within the event team gives an appreciation for the wider tale of a regatta beyond the 2,000 meters we see on TV.

“Even just knowing what goes into races puts a really interesting perspective on things. Knowing the preparation and technology involved in gathering the data you see when watching from home is super interesting.”

“Also, seeing the athletes before and after a race and what goes on around it is really cool. I’d idolise athletes when I was growing up, but speaking to them you just realise that they’re normal people operating at the very peak of their abilities. They get nervous and have bad days just like the rest of us.”

With Paris rapidly approaching, the commentary team at The Games will drive the narratives of the athletes and crews competing at the highest echelons of our sport. Our experience watching the Olympics will largely depend on the stories we are told – and how they are told.

If commentary is an avenue you’re keen to explore, Camilla’s recommendation is simple:

“The bottom line to getting in anywhere is volunteering and putting your hand up – you have to put in the work and be passionate about it. Just go and ask people who are organising regattas near you and ask to have a go, it gives you the opportunity to meet the right people and get better, which opens doors to lots of other races.”

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